Art Direction & Seasonal Campaign work at Overland
(& Mi Piaci)
Art direction of the Overland campaigns was a great intro to the fashion industry for me, I loved every minute of it, especially taking the project from conception to the shoot production and then seeing it in stores, advertising and people’s homes via direct mail.
Role: Art Director
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Credits: Photographer: Tony Drayton / Product Photographer: Dan Trotter / Junior Designer: Roxy McArther / Stylist: Kylie Cooke
OVERLAND CAMPAIGN
LEARNINGS: During my time as Art Director, we decided to take the Overland shoots that were traditionally done in studio on location. It turned out to be a great move for the winter shoot, the ambience was perfect.
MI PIACI CAMPAIGNS
As part of my role at Overland I was tasked with creating beautiful seasonal imagery for their premium shoes and bags chain Mi Piaci. These were my favourite shoots as the Mi Piaci brand was always about premium quality, luxury and that abstract high-fashion aesthetic. We spent about as much time shooting the product as we did the models.
