I’m a human-focused designer and thinker who loves a good meaty product problem. I'm a big advocate for discovery-first processes, particularly understanding users and what they need out of a product. Happy to work in the chaos, cheer-leading good experience principles to every part of a business, that's where the mad/keen fits in.

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What I can bring

End-to-end design skills – from concept/user research to shipping MLPs and everything in-between

Endless energy for improvement wherever possible – if we can make it better, I will always want to give it a crack.

User advocate – needs/wants/feels, accessibility supporter, empathiser

Stakeholder translator – interpreting user needs to business goals

Student of life – iterative learner, trying more than failing, practical optimist 

 

 

What I love doing

- Solving problems with the end user always front and centre

- Presenting concepts at any fidelity or stage; not precious but will back my decisions

- Working across the whole product design process: ideas, validation, design, testing, iteration, shipping, measuring

- Asking smart questions, collaborating on better answers

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Current toolbox

Miro/Mural for thinking, noodling, and collaborating

ChatGPT/Claude for ideation, helping me articulate and prototyping

Figma for high fidelity mockups and design systems

Hotjar + Pendo for seeing how users are actually interacting with the product

DevOps/Jira as I do work with engineers and that is what they live in